Tile is forever - if it's set on proper prep with full support under every piece. That underneath part is where we're fanatics.
Cracked tiles and crumbling grout trace back to what's underneath: flexing subfloors, skipped decoupling membranes, and thinset applied in dabs instead of full coverage. We stiffen and flatten first, use membranes where movement demands them, and back-butter large format so every tile is fully supported. Set right, tile outlives the house around it.
Layouts are planned before mixing a bag - centered, balanced, and with cuts hidden where eyes don't go.
Much - flatness tolerances shrink and lippage shows. It's a specialty we've built; bring on the 24x48s.
Ask anyone who has it. In bathrooms it's a modest add during install and the single most-loved upgrade we do.
Movement below or wrong grout for the joint. We diagnose before regrouting - otherwise you're repainting the same crack.